Stay On-Brand: How Personal Branding Narrows My Focus

“It can also be our compass and impart a laser-like focus to our work. This focus can be the difference between a life of accomplishment and one of endless wandering. Our brands are as much for us as for our customers.”

This is a fantastic way of looking at personal branding. In fact, lately I’ve been thinking it is MORE for us than our customers. I find that I need the constanst reminder of who I am and what I do, which by the way is not an easy thing to articulate with laser-like accuracy. The whole process really takes work.

http://515crackofdawn.blogspot.com
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Bob Guzeman Reply:
November 14th, 2011

Hi Adam,

A big thanks for the comment.

I really need to be kept on-brand. I tend to stray too much and then you cannot tell what I’m about.

Thanks, again.

Bob

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Thanks Bob for reinforcing how crucial it is for a business to be consistent with their branding.

I’m always surprised that people don’t follow through, your brand is you and your business and it needs to be recognisable in an instant.

Social media should be fully branded too and this is where I’m seeing a lot of businesses letting down their branding – if you have a Facebook Fan Page/Twitter profile you must ensure it has the same look and feel i.e. branding as your main website.
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Bob Guzeman Reply:
November 15th, 2011

Thanks for stopping by, Lilach.

A consistent look, messaging, and tone shown everywhere your prospects may find you puts you head and shoulders above your peers. You look like an authority, and if your content is good, that notion will be reinforced.

I really like your social media blog, too.

Bob

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Hello Bob,

My first time here to your blog, I like your design style! Thanks for sharing those screen shots showing an example of consistency in personal branding. I think we can all learn some tips here!

I agree that personal branding is vital to standing out from the competition and for showing customers that you are a real person with passions and goals. This is especially important in my industry – network marketing.
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Bob Guzeman Reply:
November 15th, 2011

Nice to see you, Rachael.

Glad to see you like my style. Style is so subjective, but the key is to be consistent across your many sites.

The “real person” thing is a big deal. With so many choices, people only pick you after you’ve broken the ice and presented yourself as likable and capable.

Again, thanks for stopping by.

Bob

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Hi Bob,

There’s two important things in branding for me. First, I have to consistently show that I’m competent at what I’m doing. Second, my integrity must show through in my posts. Integrity is important even if you don’t have a business, with internet marketing, it is essential.

BTW, Comment luv is working on your site on my computer

Lou
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Bob Guzeman Reply:
November 16th, 2011

Thanks Lou for the feedback.

Competence is important, and I try to show that with the work I do here at UBMighty. Integrity is a little harder to communicate. I think it takes time and interaction. But your readers will see it in your posts.

I guess some things can be shown quickly, such as an unwillingness to sell something you don’t believe in.

Oh, thanks. It’s good to know how your site works on a reader’s PCs. I can’t see it myself, of course.

Bob

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Hi Bob,

First time being here too. Nice design!

I love your emphasis on branding. It’s so important. There is so much competition in the marketplace and when we concentrate on building our brand and staying consistent with it, we would reap the rewards for a long time to come.

Thanks for sharing this

Tosin

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Bob Guzeman Reply:
November 16th, 2011

Thanks for the compliment, Tosin

I read somewhere, and I’m really not sure where, that it’s better to be the best at one thing than to be good at 20. This fits right in with personal branding.

Make your work about one thing and you’ll be known for it.

Thanks for stopping by. Hope to see more of you.

Bob

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Hi Bob,
Great article, this isn’t a topic discussed much.
I was just reading something about how important
this is in building a brand.
It is called natural eye anchors, which sets off the
reticular activating system and subconsciously people
remember us when there is consistency in how
we present ourselves.
And of course, consistency is vital for trust

thanks again, great stuff
Jeff
Jeff Faldalen recently posted..Generating Traffic to Your Site and Promote Yourself on the Internet

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Bob Guzeman Reply:
November 18th, 2011

Thanks Jeff,

Pretty scientific. Makes me wonder if we start from square one if we look different every time were encountered.

Good to see you.

Bob

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Your branding is definitely consistent and strong! (The screenshot was a nice touch!)

It’s much harder for a smaller entity vs. a larger corporation to build a widely recognizable brand since we rely primarily on online media (vs. television, magazine, etc.) and are working with a much smaller budget.

This makes it doubly important to keep your branding consistent!

Thanks Bob!
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Bob Guzeman Reply:
November 19th, 2011

Boy,

Wouldn’t it be nice to have a big company’s branding budget. It would be so much easier.

Bob

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Hi Bob,

It was a great idea to post the screenshots of your branding. I’m starting to read information on Branding lately and have never focused on it much.

You post certainly helps in reminding me to be consistent.

Since we are marketing with our blogs, articles and comments every day, we may as well show our brand and help other people remember us.
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Bob Guzeman Reply:
November 21st, 2011

Hi Alan,

The consistency in look and messaging has long been used by big business as part of their “Integrated Marketing” techniques. But now it is also seen as a key element of personal branding.

I am trying to use the same approach and encourage others to adopt it as well.

Glad you liked my screen shots.

Thanks

Bob

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You are very right about branding. If you want to be recognized by meer look at your message or page or whatever then you should stick to a consistent design. It’ll certainly help your business grow.

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Bob Guzeman Reply:
November 25th, 2011

Thank for stopping by, Eugene

I think branding is a foundation of any professional effort. If you want to be recognized then that’s the way to go.

Again, thanks,

Bob

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I love this post! Also most people and businesses do not remember to keep that consistency in their branding through social media platforms and in whatever it is they are doing in reality.

I wish people would remember that branding should be the same throughout. I’ve tried to tell some friends about this in regarded to their personal branding and it falls upon deaf ears.
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Bob Guzeman Reply:
November 30th, 2011

Hi Gabriella,

What can you do? Just like at home, they don’t always take your advice, either.

By the way, I like your blog.

Bob

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