Personal Branding is a hot-button topic. In a highly competitive world, it’s important to make sure that others know what you do and who you do it for. In fact, it’s just as vital that your own internal brand image is clear and that you stay on-brand.
An effective personal brand, aligning your skills and passions, can increase business and open the doors of opportunity. It can also be your compass and impart a laser-like focus to your work. This focus can be the difference between a life of accomplishment and one of endless wandering. Your brand building is as much for you as it is your customers.
Branding yourself requires a consistency in your messaging, your communication of those messages, and in your design. This consistency works well with your target audience, but it also serves to embed your own brand within you.
I’ve found that whenever I encounter my own brand message, I’m reminded of my focus. My compass is set anew and I’m protected from distraction. I’m set to produce new posts, consistent with my purpose, and I continue to build my personal brand.
I’ve included screen shots to illustrate what I mean by design consistency. I’ve taken pains to use the same colors and similar graphics across my touch-points. If they were larger, you would see that the messages are the same, as well. Such an approach will help to enhance your credibility and establish your authority. It will help to build brand awareness with your customers. As a writer, working with each of these on a daily basis keeps me focused and secures my personal brand within me.
Update: My sites have changed, since this was written. But, the point is still the same – consistency in colors and in branding elements.