Whether you’re looking to attract a date or a new client, looking hot is so important. At UBMighty I’ve worked hard to keep my brand consistent and attractive at every stop. Yet, my new custom movie intro takes my branding to a whole new level. I don’t say this to pat myself on the back, [...]…
Personal Branding is a hot-button topic. In a highly competitive world, it’s important to make sure that others know what you do and who you do it for. In fact, it’s just as vital that your own internal brand image is clear and that you stay on-brand. An effective personal brand, aligning your skills and [...]…
Any marketer will tell you that the money’s in the list. I hear that all the time. I can’t tell you all the articles I’ve read about list-building and email marketing strategies. All of them say to get people to come to your site, build your list, and cultivate a crop of receptive customers. They [...]…
This is the initial installment of the Monthly Marketing Report, where I’ll summarize what worked for me during the past month. For October, I’ve been busy writing the early posts for UBMighty. It doesn’t make much sense to send people to an empty blog. Still, I’ve tried a few things to see how well they [...]…
This week I had a delightful meeting with the head of the entrepreneurial center at a local technical college. I’m hoping to volunteer with the center while I recover from my stroke, and am confident this new relationship will sprout into something good for both of us. You know, win-win. Anyway, our discussion jogged some [...]…
As business professionals, we’re always on the lookout for new and better ways to market. Unfortunately, we don’t always have time or talent to develop new approaches. Thank goodness, there are those who specialize in such things. Here is a list of my favorite marketing mavens. Michael Dunlop The brains behind Popup Domination, the sign-up [...]…
Today, Social Media is all the rage. Early questions about its staying power have given way to a virtual stampede to master its many ins and outs. With the pace of change ever quickening, I’ve been forced to rely upon experts to keep up. Here are my favorite sources to stay informed. Joel Comm Involved [...]…
The blog is a relatively recent invention. Used by many as a personal journal, it truly excels as a professional tool. Indeed, I’m a big fan of blogging for career advancement. Allow me to list my favorite reasons why aspiring professionals should get involved with blogging. 1 – Blogging demonstrates your expertise With a blog [...]…
Seems that every time you turn around another expert emerges, claiming mastery of this topic or another. With today’s forest of experts it’s as hard as ever to make choices, to know who’s best. As a professional, you’ve been sold on the value of expert recognition. But, does it still pack a punch? Do you [...]…
A while back, I watched a popular movie – District 9. It was about an alien spaceship, shipwrecked on Planet Earth. Survivors were confined to an encampment called (surprise) “District 9″. While I’m not writing a movie review, something in the movie struck me. In the process of rescuing the survivors, their human captors also [...]…
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